Fifteen years behind the camera and handling the edit.

I started as a self shooter, editor and motion graphics specialist, which is a long way of saying I learned to do everything myself because there was nobody else in the room. Fifteen years later, that's still the part I love most.

I still work as creative director for a video content agency, running teams, shaping pitches, and sitting in the rooms where the ideas either survive or get quietly killed. It's taught me how to hold a brief lightly, how to argue for the right shot, and how to write a script that a client can actually say out loud.

Alongside that, I love working directly with clients, one to one, on the projects that don't need a whole agency around them. Just me, a camera, and the person who actually cares about the outcome. Local briefs get my full attention. Events, corporate films, panel talks, founder stories, product launches, anything with a real room and real people in it.